Chopard: Crafting Sustainable and Ethical Luxury for its Discerning Customers

To find more about Chopard visit: www.chopard.com

Other Videos

Chopard: Crafting Sustainable and Ethical Luxury for its Discerning Customers

There are certain items that serve a purpose that transcends practicalities. A fine piece of jewellery serves as an obvious mark of wealth and status as opposed to being a mere fashion accessory; a luxury watch tells others of affluence and taste even as it tells the wearer the time. Such items often become heirlooms to be passed down a family line, with even the companies that produce them becoming recognisable brands in their own right. New luxury products need to walk a fine line between taking advantage of modern innovation and remaining true to a legacy of craftsmanship, while also adhering to ethical and sustainable standards.

Founded in 1860 and under family ownership since 1963, luxury manufacturer Chopard understands the importance of legacy and sustainability; both concepts clearly intertwined for the owning family, with sustainability a consistent priority. Chopard’s Co-President, Karl-Friedrich Scheufele, explains: “We want to provide authentic products at reasonable, correct prices; sustainably sourced products and, most of all, we want to be innovative, we want to be creative.”

In pursuit of its goals, Chopard engages into collaboration with a variety of other organisations.

To ensure sustainable products, Chopard uses 100% ethical gold in the production of all its watches and jewellery. In pursuit of this endeavour, the company partners with groups like the Swiss Better Gold Association, a network of institutions that support the responsible gold value chain from mine to market, and the Barequeros, a group of gold panners in Colombia who obtain gold without using chemicals – filling the socio-environmental requirements of Chopard’s ethical commitment.

Another of Chopard’s goals is to make the planet better, cleaner, and safer. In service of such a goal, the luxury provider is partnering with the Alpine Eagle Foundation. In addition to providing assistance to eagles, the foundation trains them to soar above the Alps with cameras, gathering never-before seen visuals of the effects of climate change on this region, and raising awareness of the reality facing today’s environment.

With environmental and sociological issues becoming increasingly well-publicised, this is having an effect on the way luxury items and their providers are being regarded by the public. “The younger generation” says Karl-Friedrich Scheufele, “is very much asking what products are made of, where raw materials come from, whether these products in a way harm possibly our planet.” Chopard is taking such scrutiny in its stride by engaging with its partners and honouring its ethical and environmental commitments.

Chopard consistently proves itself as a company that values its legacy as a family-owned institution, practicing and transmitting in-house over 50 different crafts thanks to their skillful Artisans while engaging with new methods and ways of making beautiful and elegant products in sustainable and ethical manner.

 

Twitter Feed

TBD MediaFollow

TBD Media

What will the world look like in 2045? We caught up with #UOB, the leading bank in Asia, to learn how they have aligned their sustainability strategy to all 17 United Nations Sustainable Development Goals as they forge a sustainable future for all. https://lnkw.co/uob1

Reply on Twitter 1472491954625822722Retweet on Twitter 1472491954625822722 Like on Twitter 1472491954625822722 Twitter 1472491954625822722

Germany’s Chancellor, Angela Merkel, steps down to make way for a new government! We look back at the environmental and sustainable policies of the ”Merkel era” and what changes might come with new parties in charge: https://lnkw.co/merkel #TBDMedia

Reply on Twitter 1472129547755790336Retweet on Twitter 1472129547755790336 Like on Twitter 1472129547755790336 Twitter 1472129547755790336

Did you know that chemical pesticides have contributed to a rapidly declining biodiversity? Discover @Biobest_Group, the leading developer, producer, and supplier of a wide range of biological and natural solutions as an alternative to chemical pesticides: https://lnkw.co/biobest1

Reply on Twitter 1471827676201725953Retweet on Twitter 1471827676201725953 Like on Twitter 14718276762017259531Twitter 1471827676201725953

Load More…